Case Study: ABF The Soldier's Charity

BRIEF: Design a new range for their online shop

CLIENT: ABF The Soldiers’ Charity

DATE: March 2020

TIMESCALE: 6 months

DETAIL: ABF wanted a design that represented them as a charity, that

was bright and contemporary.

As there was no site to visit or take imagery from, I did a

lot of research on their website and listened to their podcast.

It was very apparent how dedicated they are to the veterans

and families who are supported by them. I also wanted to

capture the various ways in which volunteers raise money

for the charity - including a skydive!